To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?

To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?

the distribution of digital media has a large effect on the marketing and consumption of films as it alters the way people view the film and can also influence how successful a media product is. Digital distribution makes observing a film easier which creates a broader audience. The film can also be broadcasted internationally, creating an even larger audience. 

Digital distribution means that films can be dispersed to cinemas electronically and digitally. This is an advantage because it means that the film can be dispatched to a further range of cinemas over a broader area. By distributing the films digitally it can be done faster as the film doesn’t have to travel to the cinema in large reels. As well as this it also means that more copies of the film can made and at a decreased cost than the cans of film. Because more copies can be made it creates a larger audience as the film can be shown at more cinemas. However the distribution of digital media has some disadvantages, because a lot of the distribution is done on computers it means that people can illegally download or pirate copy the film rather than paying to view it or paying to purchase it. This means that companies lose out on money to the illegal industry.  

Ex machina was released in various areas at different times. This meant that more money had to be spent on marketing so that adverts could be kept running to keep up the advertisment of the media product. However this meant that because people were spending money watching the film at different times that the companies were making money before the film had been fully released. Ex machina later went on to be released in 3D and Blu-Ray, another digital distribution aspect that impacted how much money a film can make and how the product can be consumed. The more ways a film is released the more consumers the film will get. This is demonstrated through Ex Machina, it was released in many ways which meant there was something to suit everybody. 

Kill List wasn’t distributed as much as the other films and didn’t use marketing as well. The trailer for Kill List clearly didn’t cost as much to make which could be why it didn’t do so well. Kill list wasn’t released in Blu-Ray or anything like that, which already limits its audience. Online Companies such as Netflix and LOVEFILM all help with marketing and distribution. Film companies can pay to get there films put on their website which widens their audience. This way of digital distribution has impacted the film industry massively, as viewing films online and on websites such as these is currently one of the most popular ways to view films. However positive feedback from Mark Kermode and Martin Scorsese helped give this film a little more attention.
Mad Max: Fury Road used digital distribution to its full potential through the use of advertising. Because Mad Max is best known for its brilliant visual affects it needed to use that as one of its selling points. For the audience to really know what the visuals are like, trailers and other advertising methods had to be used. This is important for a film like mad max because the audience had to actually see it for themselves online and on TV adverts before they could really understand the visuals. This had a positive impact on Mad Max: Fury Road because by spending money on online advertising they spread the word about the film which caused a lot of people to pay to see it, which in turn made the companies a lot of money.The frachise already had a huge fanbase to its name, so that also helped.

To conclude I think that digital distribution and marketing contributes and makes a huge impact on the film industry as the film relies on this to help it get anywhere. Digital distribution has changed the way people now see films and can impact how much someone enjoys seeing a film. Films can now be seen in many different ways and this creates a lot more competition amongst the film industry. Advertising now plays a huge part in how successful a film will be.  

jacob rushforth

Kill List Essay (sorry its late i completely forgot to upload it)

What impact does media ownership have upon the range of products available to audiences in the media area you have studied?

Mad Max: Fury Roads budget was $150,000,000 and it made, $153,629,485 back from it. Village Road show Pictures is a leading Australian co-producer and co-financier of major Hollywood motion pictures, having released over 85 films since its establishment in 1986 including, The Great Gatsby, The Matrix Trilogy, The Sherlock Holmes franchise, I Am Legend, the Ocean’s series, The Happy Feet franchise, Mystic River, Charlie and the Chocolate Factory, Get Smart, Sex and the City 2, Gran Torino, The Lego Movie and American Sniper. Mad Max: Fury Road was produced by village roadshow pictures, this is one of the reasons why the movie did so well in the box office, because the village roadshow pictures have previously produced box office hits and have gained a reputation to do so. Another production company is ratpac- dune entertainment, which is an American motion picture financing company formed in a merger by producer-director Brett Ratner, his partner billionaire James Packer, and ratpac-Dune Entertainment's Steven Mnuchin, which provides funds to a number of Warner Bros. films. Ratpac-dune entertainment also have a reputation to produce amazing films, for example, The Hills Have Eyes, X-men, Avatar, Alvin And The Chipmunks, Diary Of A Whimpy Kid etc…The main distributer of Mad Max: Fury Road was Warner Bros,  it is an American entertainment company that produces film, television and music entertainment.

Ex Machinas budget was $15,000,000 and it made $25,440,971 back from it.DNA Films has been one of the most successful production companies that is located in the United Kingdom it has produced films like Ex Machina and 28 Days Later which have both been quite successful. Another production company which produced Ex Machina is Film 4, it is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom.  Film 4 have produced films like, Shaun of the dead, this is England and walk about. All of these film have been a success. Another production company which produced Ex Machina is Scott Rudin, Scott Rudin is an American film producer and a theatrical producer. He has produced films like, The Social Network, The Girl With The Dragon Tattoo, The Grand Budapest Hotel and many more successful movies. The main distribution company for Ex Machina is Universal Studios. Universal studios have made hundreds of extremely successful movies, one being Ex Machina, some more are, Jurassic World, Jurassic Park, Fast and Furious Series, Jaws and The Mummy.

The budget for Kill List was £500,000, it only made £26,297 back. Warp X was founded in 2005 and produces feature films like, Hush, Donkey Punch and of course Kill List. It is a digital film studio that produces feature films in the UK with budgets usually between £400,000 and £800,000. Another production company which produced Kill List is Film 4, it is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom.  Film 4 have produced films like, Shaun of the dead, this is England and walk about. All of these films have been a success. The fact that kill list is also produced by film four could lead us to believe that film four is not consistent is producing successful films as kill list didn’t make and profit what so ever, in fact it barely made a quarter of its money back. If this film had been created through media ownership that is worth a lot more money, then it would be possible that it would  have been more of a success. I think this because, with a larger initial budget they would have attracted bigger stars, famous directors, better effects and the film would target a larger audience.  Lower budget films are much less likely to be produced in Ultra HD or 3D.

Doc Martin Regional Identity Part 2

Doc Martin Essay

Doc Martin Regional Identity Essay

Doc Martin Essay

Kill List Essay

What impact does media ownership have upon the range of products available to audiences in the media area you have studied?

Mad Max: Fury Roads budget was $150,000,000 and it made, $153,629,485 back from it. Village Road show Pictures is a leading Australian co-producer and co-financier of major Hollywood motion pictures, having released over 85 films since its establishment in 1986 including, The Great Gatsby, The Matrix Trilogy, The Sherlock Holmes franchise, I Am Legend, the Ocean’s series, The Happy Feet franchise, Mystic River, Charlie and the Chocolate Factory, Get Smart, Sex and the City 2, Gran Torino, The Lego Movie and American Sniper. Mad Max: Fury Road was produced by village roadshow pictures, this is one of the reasons why the movie did so well in the box office, because the village roadshow pictures have previously produced box office hits and have gained a reputation to do so. Another production company is ratpac- dune entertainment, which is an American motion picture financing company formed in a merger by producer-director Brett Ratner, his partner billionaire James Packer, and ratpac-Dune Entertainment's Steven Mnuchin, which provides funds to a number of Warner Bros. films. Ratpac-dune entertainment also have a reputation to produce amazing films, for example, The Hills Have Eyes, X-men, Avatar, Alvin And The Chipmunks, Diary Of A Whimpy Kid etc…The main distributer of Mad Max: Fury Road was Warner Bros,  it is an American entertainment company that produces film, television and music entertainment.

Ex Machinas budget was $15,000,000 and it made $25,440,971 back from it.DNA Films has been one of the most successful production companies that is located in the United Kingdom it has produced films like Ex Machina and 28 Days Later which have both been quite successful. Another production company which produced Ex Machina is Film 4, it is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom.  Film 4 have produced films like, Shaun of the dead, this is England and walk about. All of these film have been a success. Another production company which produced Ex Machina is Scott Rudin, Scott Rudin is an American film producer and a theatrical producer. He has produced films like, The Social Network, The Girl With The Dragon Tattoo, The Grand Budapest Hotel and many more successful movies. The main distribution company for Ex Machina is Universal Studios. Universal studios have made hundreds of extremely successful movies, one being Ex Machina, some more are, Jurassic World, Jurassic Park, Fast and Furious Series, Jaws and The Mummy.

The budget for Kill List was £500,000, it only made £26,297 back. Warp X was founded in 2005 and produces feature films like, Hush, Donkey Punch and of course Kill List. It is a digital film studio that produces feature films in the UK with budgets usually between £400,000 and £800,000. Another production company which produced Kill List is Film 4, it is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom.  Film 4 have produced films like, Shaun of the dead, this is England and walk about. All of these films have been a success. The fact that kill list is also produced by film four could lead us to believe that film four is not consistent is producing successful films as kill list didn’t make and profit what so ever, in fact it barely made a quarter of its money back. If this film had been created through media ownership that is worth a lot more money, then it would be possible that it would  have been more of a success. I think this because, with a larger initial budget they would have attracted bigger stars, famous directors, better effects and the film would target a larger audience.  Lower budget films are much less likely to be produced in Ultra HD or 3D.

EASTENDERS DISABILITY REPRESENTATION (DONNA)

EASTENDERS DISABILITY REPRESENTATION (DONNA)

Donna has a physical disability resulting in her having to use a wheelchair occasionally to get from A to B. During the scene when Fat boy comes to take her on a date, through a high angle shot, we see that she is getting ready and see that she is dressed up looking very feminine. She wears a short, red, lacy dress that shows off a lot of skin including her chest and cleavage, arms and her lower legs this shows femininity, the colour red can also show lots of different emotions, for example, it could suggest love, anger, fierceness or danger. Donna goes away from the stereotype of non-sexual because she is wearing quite sexualised clothes. She also got ready by herself which shows independence because she didn't need any assistance, showing that the character is rebelling against the stereotype of being a burden. The character of Donna shows that she is a counter type because she is seen to subvert stereotypes of disabled people and show her independence and how she is different to other people.
During the scene, Donna falls over and Fat boy comes to help her. At this point they are both at he same level (fats was kneeling down and Donna had fallen) and the camera shows an equal mid shot. This shows that their is no dominant person and they are both the same. Soon after, Fats stands up and leaves Donna on the floor, which then changes the camera to a shot reverse shot due to their different levels. When the camera moves from person to person, the camera, when facing Fats, is at a low angle showing him to be higher up than Donna, and showing his dominance and power against her. When the camera points at Donna, it is from a high angle presenting her to be weak and powerless similar to a stereotype of disabled people.
An example of sound during the scene is the diegetic music in the background. The radio is playing an upbeat, lively song whilst Donna gets ready for their date. The music makes the scene seem more realistic and it also attempts to cut out the awkwardness between them both when there is silence. When the characters are talking, Donna shouts at Fats to leave and he does so. Although the camera is pointing down at her, she regains her power by ordering the male character to leave. Due to her disability, it is often thought that disabled people have no power because they are restricted, but Donna goes against this making her character a counter type.